Most retailers today collect endless stream of data about their customers, merchants, transactions, and supply chain. Managing this enormous amount of data and deriving meaningful insights from them could be a complex and expensive exercise.
Momentum provides a platform for retailers to manage this infinite stream of data and develop analytics to gain competitive advantage. All of these can be achieved without much programming and in a fraction of time and cost.
Some example analytics developed using Momentum:
Customer experience enhancement across multiple channels such as campaigns, calls, emails, contact center, online, mobile phones
Customer sentiment analysis using social media data and contact center data
Call center analytics
Loyalty program analysis
Customer churn analysis
Life time value and personalization
Product placement and layouts
Promotions and mark downs
Marketing & Sales
Upsale and cross sale
Campaign analytics and ROI optimization
Realtime access to coupons based on personalization